You can always kid yourself that you're signing up to improve your pet's social life, not yours.

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Living Extreme is an outdoor and Extreme Sport Dating website which brings together singletons who are outdoor lovers into one central location where you can search for and find friends who share a love of your particular sport or activity.

We have found that people who enjoy skiing, walking or climbing all share common personality traits which means extreme sport dating is a great way to meet new like minded partners.

The company has also created ‘fake’ profiles, by lifting photographs off the internet, and ordering staff to flirt with unsuspecting members, outrageously flattering them into renewing their subscriptions.

Disturbingly, their deception has proved an unqualified success.

An old red raincoat, mud-splattered jeans and a pair of wellies wouldn’t normally be my first choice of attire for a romantic meeting.

Neither would I usually start a date by grabbing a lead and shouting “walkies” at my West Highland terrier Matilda, or hanging around a park, desperately trying to recognise a dog (and his owner) I have only ever seen in a picture.What she didn’t expect was to find herself posted as a ‘hot date’ on cheesy lads’ magazine sites, and bombarded by spam emails from people who didn’t even exist — or if they did, had anything but a country walk in mind.Over the course of the four years Jenny has been on the site, not one of the men she met has been a member of where she originally posted her profile. Alarmingly, half were not parents at all and only one had a child the same age as her son.Worse still, her picture and profile have been plastered across tawdry dating websites belonging to ‘lads mags’ such as Nuts and Loaded that are more associated with scantily-clad girls in semi-pornographic poses than professional, middle-aged women like Jenny.Unbeknown to Jenny, justsingle is run by a parent company called Global Personals — a legitimate company most members never will have heard of, but which passes members’ details freely between the 7,500 sites it owns, meaning they are inundated with unwanted and inappropriate advances.You might even say it brings a whole new meaning to the word 'dogging'.