From websites to smartphone-friendly applications, finding ‘love’ is now at your fingertips provided you have wifi connection.

Not so long ago, such platforms were reserved for those who couldn’t find a partner in ‘real’ life, but now they have become the norm.

So, where do you start making a change for yourself?

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By means of an objective, scientific process, the Parship Principle®, the service helps its members to find love. The compatibility-based online dating service is specifically for people who want to form a lasting, honest and sincere relationship.

Parship is one of the leading online matchmaking agencies for discerning singles in UK and across Europe.

Today January 3 is also set to be the UK’s busiest ever day for online dating, according to Match.com, with dating app users scrolling through an average of 43 profiles and message 22 people on their first day back in the office.

If one of your resolutions is to fall in love this year, statistics say you’ll have a better chance by getting yourself online with the rest of the capital’s young, social and connected singles - as an estimated one in five relationships are now forged on dating apps.

It's about giving yourself the best and most comfortable way of finding them - a way that works for you and your lifestyle.

For singles in the UK, our Internet dating site has opened up a new world of possibilities.

But if you’ve recently abandoned the idea of meeting someone IRL and are just just getting into the game of swiping left and right, how do you know where to start?

Which apps are for romance and which are for casual fun?

While you wrestle with a career, a commute and a smartphone, Cupid brings dating home to your desktop, and right to your mobile.